Terms of service

1. The agreement

These terms are a contract between Rutba of Registered address available on request (“we”, “us”) and the organisation that subscribes to Rutba Social Relay (“you”). They take effect when you create an account or first use the service, whichever is first, and they continue until the account is closed.

The privacy policy and the data deletion instructions form part of these terms. If you sign a separate written agreement or order form with us, that document governs where it conflicts with this page.

If you are agreeing on behalf of a company, you confirm you are authorised to bind it.

2. Definitions

• Service — the Rutba Social Relay API, dashboard, SDKs and this website.
• Platform — a third-party social network the service can publish to, such as Facebook, Instagram, Threads, X, LinkedIn, YouTube, TikTok, Pinterest, Reddit, Discord, Slack, Telegram, Mastodon, Bluesky or WordPress.
• Connection — a platform account you have authorised the service to publish to.
• Content — anything you submit for publication: text, media, links and options.
• Delivery — one attempt to publish one post to one connection, and the record of its outcome.

3. What the service does

The service accepts a post and a list of destinations, adapts the post to each destination’s published rules, and attempts to publish it to the connections you have authorised. Each destination is attempted and reported independently: one refusal does not stop the others.

We publish only what you send us, to only the accounts you have connected. We do not write, alter or add content of our own beyond the mechanical adaptation each platform requires — trimming to a length limit, choosing a supported media format, mapping an option to that platform’s field — and we never post on your accounts for any purpose of our own.

Subject to these terms and to payment, we grant you a non-exclusive, non-transferable right to use the service during your subscription.

4. Eligibility and your account

You must be at least 16, and meet the minimum age and eligibility rules of every platform you connect. You must give accurate registration details and keep them current.

Confirming your email address is required before publishing or connecting an account. That is an anti-abuse measure and is not negotiable.

You are responsible for everything published through your account, including by your colleagues and by any API key you mint. Keep credentials secret, use distinct keys for distinct systems, and revoke a key you no longer need — the dashboard does it immediately. Tell us at once if you believe a credential has leaked.

You may only connect platform accounts you own or are authorised to act for, and you must have that authority for as long as the connection exists.

5. Your content, and the licence you give us

Your content is yours. We claim no ownership of it. You grant us a worldwide, royalty-free licence to host, store, reproduce, adapt for format, and transmit it — but only for the purpose of operating the service and delivering it to the destinations you chose, and only for as long as we need to do that.

You warrant that you hold the rights necessary to publish what you send, including rights in any image, video, music, trademark or likeness it contains, and that publishing it does not breach anyone’s rights or any law.

6. Connected platforms and their terms

Every platform you connect is an independent third party with its own contract with you. Your use of a destination is subject to that platform’s terms, developer policies and community rules in addition to these terms; where they are stricter, they win.

In particular, by using the YouTube destination you agree to the YouTube Terms of Service, and Google’s use of your information is governed by the Google Privacy Policy. Meta destinations are subject to Meta’s Terms of Service and Platform Terms; TikTok, X, LinkedIn, Pinterest and Reddit each have their own equivalents.

A platform may change its API, deprecate a feature, refuse content, throttle a request, revoke an authorisation, or close your account there, at any time and without telling us. None of that is within our control and none of it is a breach of these terms by us. If a platform withdraws a capability, we may remove the corresponding destination from the service.

7. Acceptable use

You may not use the service to:

• publish to accounts you do not own or are not authorised to act for;
• send spam, bulk unsolicited content, or content designed to manipulate a platform’s ranking or engagement signals;
• operate coordinated inauthentic behaviour, sock-puppet networks, or engagement farms;
• publish unlawful content, or content that infringes someone else’s intellectual property, privacy or publicity rights;
• publish content that is defamatory, harassing, hateful, or that sexualises minors;
• impersonate a person or organisation, or misrepresent your affiliation with one;
• publish malware, phishing links, or content that facilitates fraud;
• evade a platform’s own rules, rate limits, moderation or enforcement actions;
• circumvent the service’s quotas, authentication or metering, or probe it for vulnerabilities without written permission;
• scrape, reverse-engineer or resell the service, or use it to build a competing product;
• resell access in a way that lets your own end users publish to accounts they do not control.

If you offer the service onward to your own customers, you must impose terms at least as protective as these on them, and you remain responsible for what they publish.

8. API keys, quotas and rate limits

An API key is a bearer credential: anyone holding it can publish as you. Keys are shown once at creation and stored only as a hash, so a lost key must be replaced rather than recovered.

Accounts have publishing limits — a monthly delivery quota by plan, and an hourly ceiling. Exceeding the hourly ceiling is refused with a retry-after and nothing more. Traffic far beyond it is not a person, and the account is suspended immediately; suspension stops publishing, leaves your data readable, and is reversible by talking to us. Every suspension is recorded in your own audit trail.

Platforms impose their own limits on top of ours. Where a platform rate-limits or refuses a request, the service reports what it said rather than retrying something that will be refused identically.

9. Fees, billing and taxes

Plans are billed monthly in advance; usage above an included quota is billed in arrears at the end of the period. Current prices are on the pricing page. Changing plan mid-period is prorated.

Payments are processed by Stripe; we never see your card details. Payment failure starts a grace period during which publishing continues and you are warned; after it, publishing pauses and reads stay open. Invoices unpaid beyond the grace period may lead to suspension.

Fees are exclusive of VAT and any other applicable tax, which is added where due. Prices may change with 30 days’ notice, effective at your next renewal; you may close the account before then if you disagree.

Fees already paid for an unused period are refunded pro rata on termination by you, unless the account was closed for a breach of section 7.

10. Trials, free plans and beta features

A free plan or trial is provided as-is with no commitment on either side; we may change or withdraw it. A feature marked beta or preview may be incomplete, may change without notice, and is excluded from any service-level commitment.

11. Availability and support

We aim for high availability and publish incidents to account holders, but no uptime figure is guaranteed unless it is written into a signed order form. Planned maintenance is announced in advance where it will be disruptive.

Support is by email at support@rutba.io during business days. Response targets, where offered, are stated in your plan.

12. Intellectual property

The service, its software, documentation, design and marks remain ours. Nothing here transfers ownership of them. You may not remove attribution, copy the interface, or use our name or logo to imply endorsement without written permission.

Feedback you give us about the service may be used freely and without obligation, but we will not identify you as its source without asking.

13. Confidentiality

Each side will protect the other’s non-public information with at least reasonable care and use it only for the purpose of this agreement. That obligation does not apply to information that is public through no fault of the recipient, was already known, is independently developed, or must be disclosed by law — in which case the recipient tells the other side first where it lawfully can.

14. Data protection

Personal data is handled as described in the privacy policy. For content you publish, we act as your processor and act on your instructions; a data processing addendum incorporating the Standard Contractual Clauses is available on request.

You are responsible for having a lawful basis for the personal data your content contains, and for the consent of anyone identifiable in it.

15. What we do not promise

We cannot guarantee a platform will accept a post. Platforms change their APIs, refuse content, rate-limit, revoke authorisations, and have outages, none of which is within our control.

A published post cannot be unpublished by us. Cancelling stops what has not been sent; anything already delivered is on the platform, and removing it is done there.

To the fullest extent permitted by law, the service is provided as is and as available, and we disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free operation, nor any particular reach, engagement or commercial result from publishing.

16. Limitation of liability

Neither side is liable for indirect, incidental, special or consequential loss, nor for lost profits, revenue, goodwill, or data, however caused.

Our total aggregate liability arising out of or relating to this agreement is limited to the fees you paid in the three months before the event giving rise to the claim.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

17. Indemnity

You will defend and indemnify us against third-party claims arising from your content, from your use of the service in breach of section 7, or from your lack of authority over an account you connected — including reasonable legal costs. We will tell you promptly of any such claim and let you control the defence, so long as no settlement admits fault on our behalf without our consent.

18. Suspension and termination

We may suspend or close an account that breaches section 7, that is the subject of a credible platform or legal complaint, that endangers the service, or whose fees are unpaid after the grace period. Where we suspend, we will say which part was breached, and we will restore the account if the cause is fixed.

You may close your account at any time, which deletes your organisation and everything owned by it as described in the privacy policy. We may end service for convenience on 30 days’ notice, or immediately for a breach of acceptable use.

On termination, your right to use the service ends, queued deliveries are cancelled, and posts already published remain on their platforms. Sections 5, 12, 13, 16, 17 and 20 survive.

19. Changes to the service and to these terms

We develop the service continuously and may add, change or remove features. We will not materially degrade a feature you pay for without notice, and where a platform forces a removal we will say so.

Material changes to these terms are emailed to account holders before they take effect, and the date at the top of this page changes with them. Continuing to use the service after that date accepts the change; if you do not accept it, close the account and we refund the unused period.

20. Governing law and disputes

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction — without depriving a consumer of the protection of mandatory local law where that applies.

Before starting proceedings, both sides will try in good faith to resolve the dispute by talking, starting with a written notice to the addresses below.

21. General

• Entire agreement. These terms, the privacy policy, and any signed order form are the whole agreement and replace anything said before.
• Assignment. Neither side may assign without the other’s consent, except to a successor of the whole business.
• Subcontracting. We may use sub-processors as described in the privacy policy, and we remain responsible for their acts.
• Force majeure. Neither side is liable for failure caused by events beyond its reasonable control, which includes a platform’s outage or its withdrawal of API access.
• Severability. If a clause is unenforceable, the rest stands and the clause is read down to what is enforceable.
• No waiver. Not enforcing a term once does not waive it.
• Third parties. No one other than the two parties has rights under these terms.
• Notices. To you, by email to the account holder; to us, to the address below.

22. Contact

Rutba, Registered address available on request.
support@rutba.io